The MSC World Europa gracefully gliding through calm waters under a twilight sky | MSC Cruises

MSC Partnerships

We partner with leading brands worldwide

We involve top brands—leaders in their fields—that help U.S. achieve solutions that bring our guests the best onboard experience.

A couple enjoys a fine dining experience at Chef's Garden Kitchen, with a waiter serving an exquisite dish | MSC Cruises

Food & Beverage

MSC Cruises takes you on an unforgettable holiday, enhanced by partnering with the finest food and beverage brands in the world.

Niklas Ekstedt

Multi-award-winning, Michelin-starred Swedish chef, TV personality, and author creates signature dishes for the innovative Chef’s Garden Kitchen on MSC World Europa.

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A chef carefully prepares a dish in a modern kitchen aboard MSC World Europa | MSC Cruises

Teo Musso

Brewmaster Teo Musso has worked with MSC Cruises to create an exclusive range of “Oceanic” craft beers brewed on board MSC World Europa.

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Teo Musso raises a glass at the bar, celebrating the partnership with Baladin aboard MSC World Europa | MSC Cruises

Jean-Philippe Maury

The French chocolatier, crowned Best Pastry Chef in France, offers his exquisite creations to guests on MSC Meraviglia, MSC Bellissima, MSC Grandiosa and MSC Virtuosa. Chocolates, crêpes, and gelato: all freshly made on board.

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Renowned Pastry Chef Jean-Philippe Maury stands proudly in front of his café sign on MSC Meraviglia | MSC Cruises

Eataly at sea

MSC Cruises is partnering with Eataly, the global ambassador of high-quality Italian food and wine, to offer guests the only Eataly at sea, on board our newest ship, MSC World America.

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A stylish dining area in MSC World America featuring tables, chairs, and greenery for an inviting atmosphere | MSC Cruises

Venchi 1878 Chocolate Bar

Since 1878, Venchi 1878 Chocolate Bar has embodied the Italian soul of chocolate, crafting intense chocolate and gelato creations made from premium fruits of nature. From Crunchy Waves, the flavor created exclusively for MSC Cruises, to delicious crêpes, elegantly packaged pralines, and signature gift boxes, every offering reflects Venchi 1878 Chocolate Bar’s commitment to excellence.

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The inviting interior of the Venchi 1878 Chocolate Bar on MSC Seascape, featuring elegant design and warm lighting | MSC Cruises

Two cheerful Lego figures in a shop, inviting guests to explore the fun shopping experience | MSC Cruises

Family & Kids

Onboard programming tailored for children and infant well-being is a crucial part of a family holiday. , which is why we partner with leading brands to create cherished experiences. Children can play, explore, and learn while their parents relax free of worries.

LEGO®

MSC Cruises and the LEGO® Experience On Board have teamed up to design stimulating new play areas on our cruise ships. Kids from 3 to 11 love creating with the great selection of LEGO® bricks and equipment in our Mini & Juniors Clubs.

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Chicco

MSC Cruises and Chicco, the leading global baby care brand, have come together to create the perfect on-board play experience and integrated baby care support for families with children under three.

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The elegant staircase spirals gracefully through the Infinity Atrium, adorned with sparkling Swarovski crystals | MSC Cruises

Art & Design

Elegance, innovation, creativity, and a passionate quest for excellence are synonymous with MSC Cruises, from the acclaimed designs of our ships to the works of art exhibited on board.

Swarovski

MSC Cruises’ partnership with Swarovski—the world leader in cut-crystal creativity—enriches every aspect of life on board, from our stunning signature staircases to boutique shopping and creative activities.

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Venini

Venini, the Murano glassworks, founded in 1921 and renowned worldwide for the excellence of its handmade creations, crafted two towering works of art for theMSC Foundation: Danza del Mareon board MSC Seashore and Incanto del Mare onboard MSC Seascape.

These installations symbolize our shared commitment to protecting and nurturing the natural environment of which we are a part and upon which we all depend.

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THE ART WALL

In the Art Gallery of MSC Grandiosa, MSC Virtuosa, and MSC Euribia, MSC Cruises is proud to host artworks from groundbreaking figures in pop and contemporary art.

Their distinctive style and works have profoundly transformed the landscape of the art world.

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Participant holding a plate in an onboard MasterChef challenge | MSC Cruises

Entertainment

MSC Cruises offers you a memorable program of outstanding entertainment and recreation on board thanks to our world-leading partners.

MasterChef at Sea

The world’s best-loved food show awaits you on the MSC Cruises fleet! Experience the adrenaline-fueled creativity of an extraordinary on-board cooking competition for adults and junior guests.

GUINNESS WORLD RECORDS

A thrilling new entertainment offering at sea withGuinness World Records®,the global authority on record-breaking titles.The new program is a chance for guests to test their mettle and – if they’re lucky – get their name in the record books. Guinness World Records activities are now available on 16 ships, and weekly technology-based tournaments, including the PS5 F1® Sim Racing Tournament, will challenge gamers to put their skills to the test in high-adrenaline virtual races.

A woman enjoys a restful moment in bed, surrounded by comfort and tranquility | MSC Cruises

Wellness & Beauty

MSC Cruises lets you leave your cares behind by partnering with best-in-class wellness, fitness, spa, hairdressing, and sleep experts.

Dorelan

MSC Cruises’ partnership with MSC Cruises and Dorelan- an Italian family firm long renowned for top-quality beds, mattresses, and pillows—brings you a sleep solution that pampers with exclusive comfort and deeply restorative rest.

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Technogym®

Thanks to this partnership, fitness lovers can work out to panoramic sea views, enjoying all the benefits of Technogym® leading gym equipment, personalized fitness programs, and its award-winning app.

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Two individuals engage with a tablet in the gym, sharing fitness insights and promoting a wellness experience | MSC Cruises

Technology

We are committed to enhancing and facilitating the lives of our guests, and to this end partner with the best in innovation.

Samsung

Global technology leader Samsung has partnered with MSC Cruises since 2016, providing innovative digital solutions in every area of our new smart cruise ships, from entertainment to medical equipment.

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Cruise ship at sea with wide horizon view | MSC Cruises

Sponsoring Sports

MSC delivers an outstanding experience thanks to teamwork and the desire to excel. Like sports, which is why we sponsor leading teams and events that, like U.S., thrill people all over the world.

FORMULA 1

MSC Cruises is the Official Cruise Partner of Formula 1®, delivering a unique experience for guests and fans globally and combining innovation, teamwork, and entertainment.

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The Formula 1 and MSC Cruises logos representing their partnership | MSC Cruises

TUDOR PRO CYCLING

MSC Cruises has partnered with Tudor Pro Cycling to become its Official Main Partner through the end of the 2027 season, debuting at the 2025 Tour de France.

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A spacious airport sitting area with large windows, perfect for relaxing before your flight | MSC Cruises

Airlines

Guests who book a Fly & Cruise package enjoy seamless airport-to-seaport connections thanks to our top airline carrier partners.

QATAR AIRWAYS

Qatar Airways delivers a multi-award-winning luxury experience, boasting a modern fleet and exceptional comfort. The airline connects over 170 destinations through Doha’s Hamad International Airport, recognized as the “Best Airport in the Middle East” for 11 consecutive years, ensuring unparalleled hospitality and attention to detail for a world-class flight experience.

ITA AIRWAYS

ITA Airways is Italy’s flag carrier. ITA Airways operates both guest and cargo air transport services, providing Italy with high-quality connectivity to international destinations, supporting tourism and foreign trade, as well as domestic connectivity within the country.

IBERIA

Iberiais the leading airline in flights between Europe and Latin America, where it offers direct flights to 18 destinations in 16 countries in the region. Together with Iberia Express and Iberia Regional Air Nostrum, it has a fleet of 165 aircraft and offers flights to 50 countries around the world from Madrid Airport, where it has developed its hub.

EMIRATES

Emirates connects the world to, and through, its global hub in Dubai. The airline operates modern, efficient, and comfortable aircraft, and its culturally diverse workforce delivers award-winning services to clients across six continents every day.

AIR FRANCE-KLM

Since 1933, Air France has offered a vast network of connections. As an Ambassador of France, it provides a unique travel experience. Operating for over a century, KLM Royal Dutch Airlines offers a network of 160 destinations, and is a powerful social and economic engine. In 2004, they formed the Air France-KLM group.

A diverse group of professionals engaged in a business meeting, celebrating success with applause | MSC Cruises

Training & Education

MSC Cruises partners with the most distinguished hospitality management and training programs and institutions, supporting our crews in providing outstanding onboard guest service and innovations.

ÉCOLE HÔTELIÈRE DE LAUSANNE

MSC Cruises has partnered with the École Hôtelière de Lausanne, renowned as the world’s premier hotel management school, since 2015, supporting its exceptional quality standards with internships, recruitment, and sponsorship.

ITALIAN MERCHANT MARINE ACADEMY

The Accademia Italiana della Marina Mercantile in Liguria has been an MSC Cruises partner since 2017, ensuring crew members benefit from world-class pre-embarkation training and professional development.