The 2025 Tour de France markeda historic milestone for Tudor Pro Cycling as the Swiss team made its debut in the world’s most prestigious cycling event. At the Grand Départ in Lille, France, the team unveiled its new kit featuring MSC Cruises branding for the first time.
This partnership celebrates shared values of precision, passion, and bold ambition, bringing MSC Cruises into the heart of elite road cycling. As Tudor Pro Cycling races across international stages, MSC Cruises will be right there, supporting every climb, sprint, and finish-line moment.
MSC Cruises welcomed Tudor Pro Cycling on board MSC World Europa in Barcelona for the team’s official presentation ahead of the 2026 Tour de France Grand Départ, creating a striking setting ahead of one of the world’s most-watched sporting events.
Set against the backdrop of MSC World Europa and Barcelona’s waterfront, the presentation gave media direct access to riders and team leadership, as well as a distinctive visual opportunity ahead of the race start.