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MSC Divina Completes Maiden Voyage to Miami in True Diva Style Welcomed by Fiat 500 Personal Watercraft

11/19/2013

FORT LAUDERDALE, Fla. (November 19, 2013) – The dazzling MSC Divina made cruise history this morning, when it was escorted into PortMiami by a fleet of high-powered FIAT personal watercraft. With today’s arrival, MSC Divina becomes the first MSC Cruises ship to sail year-round from North America.

With today’s show-stopping entrance, MSC Divina concludes her 18-night Atlantic Ocean crossing to Miami from Venice, Italy. During the voyage, a fabulous Rosso Brillante (metallic red) Fiat 500, or Cinquecento as it is known in Italy, was loaded onto the ship to accompany MSC Divina across the Atlantic.

“With MSC Divina’s debut, we are thrilled to welcome one of our finest and most innovative vessels to North America,” said Richard Sasso, President and CEO of MSC Cruises USA. “Today marks an important milestone for MSC Cruises as we continue to grow in this region, offering more destinations and appealing to wider audiences. We look forward to offering North American cruisers something new and fresh.” 

Like the MSC Divina today, the FIAT brand made a trip from Italy to America two years ago to bring Italian style, European technology and great value for money into this market,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLCand Head of FIAT Brand Worldwide. “We have been welcomed by the American customers and, as we expand our portfolio, we will continue to offer to them vehicles that are unique and that celebrate their individuality in true Italian style.”

MSC Divina guests will experience several new, exciting features. Two entirely unique dining venues created in partnership with Italian restaurant emporium Eataly in Manhattan, New York will include the upscale Ristorante Italia and spectacular regional steakhouse, Eataly Steakhouse, fashioned after the famed restaurant in Eataly’s Manhattan location. Eataly was founded by Oscar Farinetti in 2007 and launched in the U.S. in partnership with celebrity chefs Mario Batali and Lidia and Joe Bastianich.

MSC Divina will also be the first ship to offer Aqua Cycling at sea. Reported as this summer's latest fitness craze by Extra TV and highlighted on Good Morning America, New York Times and Time Magazine, among other media, Aqua Cycling will allow MSC Divina guests to take spinning to new heights while cruising the Caribbean.

Unlike any other luxury onboard experience, MSC Divina will also feature the MSC Yacht Club for the first time in North America. Our unique “ship-within-a-ship” will now be available in the Caribbean for guests looking for unparalleled indulgence, luxury and comfort. From personal butler, 24-hour concierge service and complimentary select wines and spirits available any time of the day, guests booked in the MSC Yacht Club Suites are pampered throughout the MSC Yacht Club’s exclusive lounges and pool area. This oasis of premium tranquility provides several private venues, including Le Muse panoramic restaurant, Top Sail Lounge, pool and relaxation area as well as private access to the MSC Aurea Spa.

For more information about MSC Divina’s first season in the US and its unique new features and special offers, please visit www.msccruisesusa.com.

The Fiat 500 personal watercraft have made multiple appearances this year, including the iconic waterfront of San Francisco and Chicago, in addition to this summer’s Vans US Open of Surfing in Huntington Beach, California.

About MSC Divina
Christened by legendary actress and “diva” Sophia Loren, MSC Divina features 1,751 staterooms, 322,900 square feet of public space, a casino, seven restaurants, 18 bars and lounges, five swimming pools (including an infinity pool), a bowling alley, theater, gym, spa, internet café, conference center, kids and teen areas, and the lines signature ship within a ship, MSC Yacht Club.

About MSC Cruises
MSC Cruises is the market leading cruise company in the Mediterranean, South Africa and Brazil and operates across the globe. MSC Cruises sails throughout the year in the Mediterranean and the Caribbean, and offers a wide range of seasonal itineraries in southern Africa, northern Europe, the Atlantic Ocean, the French Antilles, South America and the United Arab Emirates. Its modern fleet comprises twelve ships: Fantasia-class MSC Preziosa, MSC Divina, MSC Splendida and MSC Fantasia; Musica-class MSC Magnifica, MSC Poesia, MSC Orchestra, and MSC Musica; and Lirica-class MSC Sinfonia, MSC Armonia, MSC Opera and MSC Lirica. MSC Cruises is the only company in the world to receive the "7 Golden Pearls" award from the Bureau Veritas in recognition of its high level of quality management and environmental responsibility. MSC has also achieved ISO 9001 and ISO 22000 certification for the quality and food safety of all aspects of its catering, both on shore and on board. MSC Cruises believes that global leadership brings increased responsibility towards the physical and human environments in which it operates. As such, a long term partnership with UNICEF was undertaken in 2009 to fund a community project aimed at providing disadvantaged children in Brazil with a quality education. To date, MSC Cruises has raised over two million euros for the initiative.

About FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento — a small car that lives big. Italian at heart and rooted in a rich heritage, the Fiat 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.
Reminiscent of the original Cinquecento, the Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (Fiat MultiAir® Turbo). In the U.S., the 2012 Fiat 500 was named “Best Buy” in the subcompact category by Consumers Digest and was deemed a “Top Safety Pick” by the influential Insurance Institute for Highway Safety (IIHS). This year, the 2013 Fiat 500 was named to the “10 Coolest New Cars Under $18,000” list by Kelley Blue Book’s KBB.com and the new 2014 Fiat 500L was recognized as a “Top Safety Pick” by IIHS.
The FIAT brand portfolio in North America continues to expand. In 2013, the FIAT brand launched the high-performance Fiat 500 Abarth Cabrio, the fully-electric Fiat 500e and the Fiat 500L, an all-new five-passenger model that expands FIAT’s brand style and efficiency into the growing B-segment.

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