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MSC DIVINA CELEBRATES THE CHARM AND CELEBRITY OF 1950’S ITALY

12/06/2013

FORT LAUDERDALE, Fla. (December 6, 2013) – A famous face turns and smiles broadly. A camera clicks. A bulb flashes. A moment in time is preserved forever. This ritual occurred countless times in 1950’s Italy, where the paparazzi, who would not be so named until Fellini's film La Dolce Vita in 1960, chronicled every celebrity arrival, departure, shopping spree and stolen private moment.

Eighty-four pictures, almost all previously unpublished, were selected from the Archivio Storico Luce photographic records to create the fascinating exhibition “La Dolce Vita. 1950-1960. Stars and Celebrities in the Italian Fifties.” These pictures rebuild an era that shaped Italy’s reputation around the world, paying homage to international celebrities and to the charm and beauty of 1950’s Italy. 

Exhibited for the first time in Rome in 2010 at the Museo dei Fori Imperiali, curated by Marco Panella and promoted by Cinecittà-Luce and Artix, “La Dolce Vita. 1950-1960. Stars and Celebrities in the Italian Fifties,” is now on display on board MSC Divina.

Starting with her inaugural sailing from Miami on November 20, 2013 through the end of her year-long Caribbean season, international travelers have the opportunity to discover these pictures throughout their cruise, as the exhibition is spread over several public areas across the ship.

At first glance, the images are captivating primarily because of the celebrities they showcase. On closer inspection, they reveal incredible details of a nostalgic era, capturing the glamorous surroundings, gazes from adoring fans, iconic fashions and styles along with stolen, private moments between the stars of the decade. The women's dresses, jewelry, shoes, gloves and purses and the men's shirts, ties, suits and sweaters all tell a story. And not only of the celebrities, but more interestingly, of who surrounds them, as they perch on vespas, sit at cafe tables, and dance in nightclubs.

The celebrities and stars portrayed include Anna Magnani at the Grand Hotel attending the Galà del Cinema, Sophia Loren at the opening of the III Rallye del cinema, Brigitte Bardot at a press conference, Ava Gardner and Walter Chiari at a cocktail party, and Kim Novak, Gina Lollobrigida, Claudia Cardinale, Elsa Martinelli, Anita Ekberg, Zsa Zsa Gabor, Frank Sinatra, Alain Delon, Burt Lancaster Kirk Douglas, Joan Crawford, Clark Gable, Joan Collins, Roger Moore, Marilyn Monroe, Rita Hayworth, and many more.

The La Dolce Vita exhibition is the latest addition of an ‘Italian touch’ to the beautiful MSC Divina. With her sleek and sophisticated design and recently launched partnerships with other legendary Italian brands Fiat, Segafredo, Venchi, Nutella, Campari, Martini and Eataly, MSC Divina sets sail from Miami, representing the best of the Mediterranean.

Picture captions:
- 1962, Rome. Burt Lancaster, Claudia Cardinale, Alain Delon and, behind them, Paolo Stoppa. The stars of Il Gattopardo, directed by Luchino Visconti, Palma d’Oro at the Festival of Cannes in 1963 and based on the novel by Giuseppe Tomasi di Lampedusa, are caught in this photo in a moment of rare and timeless beauty.
- 1956, Rome. Ava Gardner and Walter Chiari at a cocktail party in Sorelle Fontana’s studio.
- 1960, Rome. Photographers crowd around Gina Lollobrigida, at the opening of the film Ben Hur.

About MSC Cruises
On board MSC’s twelve vessels, guests experience the passion and vibrancy of MSC’s Mediterranean way of life. From world-class hospitality and entertainment to authentic regional cuisine, guests are enveloped in our unique Mediterranean spirit. On board, guests are encouraged to slow down and savor every moment their MSC vacation has to offer.  As a family-owned company, MSC also prides itself in ensuring kids 11 and younger sail free when sailing with two full fare paying guests in the same stateroom. Children 12 to 17 sail at a reduced rate. 

For more information, visit www.msccruisesusa.com or call 877-665-4655. 

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